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Wednesday, May 30, 2007
Tuesday, May 22, 2007
SEO: Paid Search
Whilst Paid Search in itself isn’t really a form of SEO I feel like it’s important to understand how it can impact on your Search Engine Optimization strategy.
Paid Search is classified as paying for traffic from a Search Engine via their pay per click program. A good example of this is Google Adwords.
You’ve probably seen examples of Google Adwords, in fact if you haven’t I’d be worried that you may need glasses
I like to think of Paid Search as an integral part of any SEO Strategy, it’s something that we recommend to most clients. Whether it’s for Brand Awareness, Product Launches or pure conversions nothing can quite deliver quicker results than Paid Search. The problem however is that it’s short term, whereas Pure SEO is a long term strategy. That’s one of the main reason I feel they compliment each other so well.
The second point to note is that running a PPC Campaign is the absolute BEST way for you to know what’s working in your market, which keywords get the most traffic & more importantly which keywords CONVERT. It’s fine doing your keyword research with programs such as Keyword Elite however it can only provide you with so much information.
Here’s a few examples of PPC Engines that work well:
Google Adwords: Probably the Daddy of PPC, however the hardest to master. I’ll be doing some case studies over time to try & give you an idea on how to run a successful PPC Campaign with Adwords.
MSN Adcenter: The new boy on the block, Adcenter is currently only Operating in the USA & UK with plans to launch in Australia & France at some point too.
Adbrite: Adbrite is a completely different type of system that makes bidding & placing ads much simpler however it is much less targeted than Adwords & Adcenter, due to the lack of pure keyword control (it does have basic keyword control). You also have more options such as paying for a month long ad on a particular site instead of bidding on keywords. So for example say you were selling a product related to Myspace you could buy a spot on a popular Myspace Resource Site for best conversions.
7Search: 7Search is an American PPC Company that seems to be quite popular with Adsense Arbitragers lately. Basically that means bidding on cheap keywords with 7Search then diverting them to a page with Adsense in order to increase profits.
I’ve personally had varied success with PPC, it depends on a few things. The product or Service you’re promoting & also what you hope to achieve out of it. Some people merely want to increase traffic, which is fine, you can make up huge lists of keywords & go for as much traffic as you like. Most people prefer to convert their visitors into paying customers, this in itself is much trickier. The trick is to catch your customers at the final stage of the buying process. Lets have a look at the buying process quickly:
Buyer wants a particular product
They search out reviews & of the product
They’re Ready to Buy
Ideally you want to get the customer when they’re at stage 3. No bullshitting around, you just want the customer to convert.
In order to do this you need to try & target the right combination of words. This could include things like buy, purchase etc also try & be as specific as possible with the name of the product. Don’t use keywords like “buy lg phone” that’s way too generalised, you need to use more targeted keywords like “buy lg 8110 phone” or “buy lg 8110 mobile” or even “lg 8110 mobile deals”
Anyway you get the general idea & I hope this article has helped you understand the value of running a PPC campaign along side your SEO campaign
Recommended Reading:
Blog SEO
Googlecash
Beating Adwords
Recommended Resources:
Buy Text Links
Keyword Elite
Paid Search is classified as paying for traffic from a Search Engine via their pay per click program. A good example of this is Google Adwords.
You’ve probably seen examples of Google Adwords, in fact if you haven’t I’d be worried that you may need glasses
I like to think of Paid Search as an integral part of any SEO Strategy, it’s something that we recommend to most clients. Whether it’s for Brand Awareness, Product Launches or pure conversions nothing can quite deliver quicker results than Paid Search. The problem however is that it’s short term, whereas Pure SEO is a long term strategy. That’s one of the main reason I feel they compliment each other so well.
The second point to note is that running a PPC Campaign is the absolute BEST way for you to know what’s working in your market, which keywords get the most traffic & more importantly which keywords CONVERT. It’s fine doing your keyword research with programs such as Keyword Elite however it can only provide you with so much information.
Here’s a few examples of PPC Engines that work well:
Google Adwords: Probably the Daddy of PPC, however the hardest to master. I’ll be doing some case studies over time to try & give you an idea on how to run a successful PPC Campaign with Adwords.
MSN Adcenter: The new boy on the block, Adcenter is currently only Operating in the USA & UK with plans to launch in Australia & France at some point too.
Adbrite: Adbrite is a completely different type of system that makes bidding & placing ads much simpler however it is much less targeted than Adwords & Adcenter, due to the lack of pure keyword control (it does have basic keyword control). You also have more options such as paying for a month long ad on a particular site instead of bidding on keywords. So for example say you were selling a product related to Myspace you could buy a spot on a popular Myspace Resource Site for best conversions.
7Search: 7Search is an American PPC Company that seems to be quite popular with Adsense Arbitragers lately. Basically that means bidding on cheap keywords with 7Search then diverting them to a page with Adsense in order to increase profits.
I’ve personally had varied success with PPC, it depends on a few things. The product or Service you’re promoting & also what you hope to achieve out of it. Some people merely want to increase traffic, which is fine, you can make up huge lists of keywords & go for as much traffic as you like. Most people prefer to convert their visitors into paying customers, this in itself is much trickier. The trick is to catch your customers at the final stage of the buying process. Lets have a look at the buying process quickly:
Buyer wants a particular product
They search out reviews & of the product
They’re Ready to Buy
Ideally you want to get the customer when they’re at stage 3. No bullshitting around, you just want the customer to convert.
In order to do this you need to try & target the right combination of words. This could include things like buy, purchase etc also try & be as specific as possible with the name of the product. Don’t use keywords like “buy lg phone” that’s way too generalised, you need to use more targeted keywords like “buy lg 8110 phone” or “buy lg 8110 mobile” or even “lg 8110 mobile deals”
Anyway you get the general idea & I hope this article has helped you understand the value of running a PPC campaign along side your SEO campaign
Recommended Reading:
Blog SEO
Googlecash
Beating Adwords
Recommended Resources:
Buy Text Links
Keyword Elite
SEO : Referral Traffic
This continues the Blog SEO series with a bit about Referral Traffic. This is the type of traffic that originates from other websites, not search engines.
I would argue that this is probably the hardest type of traffic to get. Why? well it’s directly affected by the quality of content on your blog. If you write good, interesting content then people will be inclined to link to you. If you recycle other peoples material then people will probably link to the original source instead.
First of all it’s important to understand why this type of traffic is important.
It increases the link popularity of your blog.
Helps increase the Page Rank of your blog.
It’s a good steady source of traffic, we all know how unreliable search engines can be.
It can help you drive targeted visitors to your blog, which in turn can increase the amount of subscribers you have.
So what are the best ways to get this sort of traffic?
Writing a Series of posts like this one, keep your readers captivated by continuing on with a series.
Try to be original, if you find out about a new product or service try to blog about it first.
Write Product Reviews, I quite like this one. Write honest reviews of other peoples products then ask for a link
Write Lists, like the top ten or top twenty or even top 100 best ways to do something. These attract links like crazy when done right. They also usually do well on social networking sites like Digg or Stumbleupon.
Comment on other peoples blogs, try & strike a relationship with other bloggers in your niche or topic. Once you build up a relationship you can exchange links or even ask for them to post about one of your recent entries & vice versa.
Write Articles & publish them on article directories. Include links to your blog in the resource box. Make sure & use relevant anchor text like Earn Money Blogging etc
Add links to your site on Wikipedia in the relevant section. So for example if your site if about pottery, add a link to your site in the relevant section. Sometimes the links get deleted if they don’t deem your site relevant enough, but sometimes the links stay & give good traffic
If you sell a product creating an affiliate program can drastically increase your exposure & also increase your incoming link count. Provided you use an SEO Friendly Affiliate Program.
Include options on your site that allows visitors to email articles to friends, vote for articles & generally participate more. This will increase the chance they will recommend your site or mention it to someone else.
Claim your blog on Technorati & include an “Add to Favourites” button on your sidebar. The more popular your blog becomes, the more people will add it to their favourites.
There are hundreds more ways to increase your Referral Traffic, this gives you a general idea of the basics. Getting this type of traffic is one of the hardest parts of running a blog, but once you get into a stride, you figure out what works, what sort of articles work then you’ll be on the road to riches :p
If you do anything that works really well for you why not share it by commenting & I’ll include it in this post.
Recommended Reading:
Blog SEO
Recommended Resources:
Buy Text Links
I would argue that this is probably the hardest type of traffic to get. Why? well it’s directly affected by the quality of content on your blog. If you write good, interesting content then people will be inclined to link to you. If you recycle other peoples material then people will probably link to the original source instead.
First of all it’s important to understand why this type of traffic is important.
It increases the link popularity of your blog.
Helps increase the Page Rank of your blog.
It’s a good steady source of traffic, we all know how unreliable search engines can be.
It can help you drive targeted visitors to your blog, which in turn can increase the amount of subscribers you have.
So what are the best ways to get this sort of traffic?
Writing a Series of posts like this one, keep your readers captivated by continuing on with a series.
Try to be original, if you find out about a new product or service try to blog about it first.
Write Product Reviews, I quite like this one. Write honest reviews of other peoples products then ask for a link
Write Lists, like the top ten or top twenty or even top 100 best ways to do something. These attract links like crazy when done right. They also usually do well on social networking sites like Digg or Stumbleupon.
Comment on other peoples blogs, try & strike a relationship with other bloggers in your niche or topic. Once you build up a relationship you can exchange links or even ask for them to post about one of your recent entries & vice versa.
Write Articles & publish them on article directories. Include links to your blog in the resource box. Make sure & use relevant anchor text like Earn Money Blogging etc
Add links to your site on Wikipedia in the relevant section. So for example if your site if about pottery, add a link to your site in the relevant section. Sometimes the links get deleted if they don’t deem your site relevant enough, but sometimes the links stay & give good traffic
If you sell a product creating an affiliate program can drastically increase your exposure & also increase your incoming link count. Provided you use an SEO Friendly Affiliate Program.
Include options on your site that allows visitors to email articles to friends, vote for articles & generally participate more. This will increase the chance they will recommend your site or mention it to someone else.
Claim your blog on Technorati & include an “Add to Favourites” button on your sidebar. The more popular your blog becomes, the more people will add it to their favourites.
There are hundreds more ways to increase your Referral Traffic, this gives you a general idea of the basics. Getting this type of traffic is one of the hardest parts of running a blog, but once you get into a stride, you figure out what works, what sort of articles work then you’ll be on the road to riches :p
If you do anything that works really well for you why not share it by commenting & I’ll include it in this post.
Recommended Reading:
Blog SEO
Recommended Resources:
Buy Text Links
SEO : Organic Traffic
So you’ve got a blog, you’re posting religiously every day. Perhaps getting a few visitors here & there from rather generic keywords. How on earth do you get the traffic to your blog?
First of all, there’s a number of different ways.
Organic Traffic
Referral Traffic
Paid Search
Social Search / Viral Content
Advertising
In this 5 part of the series we are going to concentrate on what you can do to your blog to increase Organic Traffic. Organic Traffic is referrals strictly from Search Engines for particular search terms.
For example, this blog ranks quite well for Earn Money Blogging.
Lets look at some of the main factors for getting a good volume of Search Traffic to your blog.
Good Keyword ResearchGood Linking StructureOutbound LinksInbound Links
It’s important to make sure you include important keywords in the title of your posts. Try to do some research about your topic before you post. For example say you want to write a post about Adsense, I would usually pop the word Adsense into a program like Keyword Elite & that will show me which variations of the word Adsense get the most traffic & also what the competition is. There’s really no point you targeting a term that will maybe only get you 10 visitors per month when you could maybe get 10x that amount.
This is the basic philosophy that I adopt when making posts.
The second thing I like to do is make sure that I interlink all my pages properly. This is called your internal linking structure. So for example, say last week you wrote about Adsense, then this week you’re writing about Adsense Positioning then you can go back & link the two articles together. I use a nice plugin for doing this called SH Autolink for Wordpress. It allows me to add keywords to a database & link them to a particular page.
For example if I type in Azoogleads, that’ll automatically link to an article I wrote about Azoogleads last week & in turn help me rank for the word Azoogleads
Outbound links on your blog are equally important, well not equally but they help Google decide the relevancy of your page. To do this try & link to other sources that are relevant to your post, the more trusted the source is the better. This way, Google will know you are writing & sourcing a particular topic. It also lets other Webmasters see that you’re writing about them or their site, this can help you set up relationships, trade links & network.
And finally, perhaps the most important method for generating Organic Traffic is getting inbound links to your blog. This can be hard for people just starting out. Try not to just get links back to your homepage, I like getting deep links to particular posts. The Anchor Text of the link will determine what you rank for, this is the text contained within the hyperlink.
So as I mentioned earlier, for the link about Azoogleads the Hypertext is Azoogleads & will help me rank for that term. Remember to do this with your internal linking aswell as your inbound links (which you can’t control all the time).
There are a few good ways to attract links to your posts, for example you can buy links from Textlinkads. But this is a topic I’ll cover at a later date, so stay tuned!
Recommended Reading:
SEO Book
Blog SEO
Recommended Resources
Keyword Elite
First of all, there’s a number of different ways.
Organic Traffic
Referral Traffic
Paid Search
Social Search / Viral Content
Advertising
In this 5 part of the series we are going to concentrate on what you can do to your blog to increase Organic Traffic. Organic Traffic is referrals strictly from Search Engines for particular search terms.
For example, this blog ranks quite well for Earn Money Blogging.
Lets look at some of the main factors for getting a good volume of Search Traffic to your blog.
Good Keyword ResearchGood Linking StructureOutbound LinksInbound Links
It’s important to make sure you include important keywords in the title of your posts. Try to do some research about your topic before you post. For example say you want to write a post about Adsense, I would usually pop the word Adsense into a program like Keyword Elite & that will show me which variations of the word Adsense get the most traffic & also what the competition is. There’s really no point you targeting a term that will maybe only get you 10 visitors per month when you could maybe get 10x that amount.
This is the basic philosophy that I adopt when making posts.
The second thing I like to do is make sure that I interlink all my pages properly. This is called your internal linking structure. So for example, say last week you wrote about Adsense, then this week you’re writing about Adsense Positioning then you can go back & link the two articles together. I use a nice plugin for doing this called SH Autolink for Wordpress. It allows me to add keywords to a database & link them to a particular page.
For example if I type in Azoogleads, that’ll automatically link to an article I wrote about Azoogleads last week & in turn help me rank for the word Azoogleads
Outbound links on your blog are equally important, well not equally but they help Google decide the relevancy of your page. To do this try & link to other sources that are relevant to your post, the more trusted the source is the better. This way, Google will know you are writing & sourcing a particular topic. It also lets other Webmasters see that you’re writing about them or their site, this can help you set up relationships, trade links & network.
And finally, perhaps the most important method for generating Organic Traffic is getting inbound links to your blog. This can be hard for people just starting out. Try not to just get links back to your homepage, I like getting deep links to particular posts. The Anchor Text of the link will determine what you rank for, this is the text contained within the hyperlink.
So as I mentioned earlier, for the link about Azoogleads the Hypertext is Azoogleads & will help me rank for that term. Remember to do this with your internal linking aswell as your inbound links (which you can’t control all the time).
There are a few good ways to attract links to your posts, for example you can buy links from Textlinkads. But this is a topic I’ll cover at a later date, so stay tuned!
Recommended Reading:
SEO Book
Blog SEO
Recommended Resources
Keyword Elite
10 Easy Ways to Increase your Textlinkads Income
Textlinkads has become a superb alternate source of income for many webmasters. Some are pulling in thousands per month from one site or even a network of sites. However, many webmasters get put off from Textlinkads because they’re not selling any links or they’re not making enough from the link they are selling.
Firstly, sign up to Textlinkads if you haven’t already.
You can also grab yourself a free link on Earner’s Blog with our $100 Voucher. See Advertising.
Here’s a list of some simple tips & tricks you can use to add to your income. One thing I always stress is DIVERSIFY your income streams. Then learn to increase each channel bit by bit. These tips should help you at least double your Textlinkads income, if not more.1. Work on backlinks to increase the Pagerank of your blog, Pagerank greatly increases the”value” of your link. It’ll also attract more buyers & help you rank better if they “Sort by Link Popularity.”
2. Increase traffic to reduce your alexa rank, blogs with lower alexa ranks tend to sell more links since you can “Sort by Alexa” in Textlinkads.
3. Place your Textlinkads above the fold, you earn more money per link if they are well placed.
4. Utilise Subdomains where possible, subdomains are classified as a seperate domain so you can sell seperate Textlinkads on each subdomain. For example if all my categories in Earners Blog were subdomains technically I could have 25 Different listings in Textlinkads & potentially pull in 25x more revenue.
5. Ask the guys at Textlinkads to increase the price of your link if you’re not happy with the automatic pricing system. This is something most Publishers fail to do. I know I wouldn’t be happy selling a link at $15, hell it’s not worth my while.
6. Make sure they categorise your site in the appropiate Category. Otherwise you won’t get found. Increasing your price also increases your chances of selling a link whilst people are browsing by category. Drop an email to them if you need to change your category.
7. Promote the Textlinkads Affiliate Program on your site, encourage anyone to give it a try. You get $25 per referral.
8. Do the double whammy, tell people you’re giving away free textlinks on your site & get them to sign up via your affiliate link. You’re getting the $25 for the referral, they’re buying the link for free & you’re getting the revenue from the link purchase. Everyone’s happy.
9. Have a dedicated advertising page outlining the various advertising solutions you provide on your website.
10. Have the Textlinkads in a prominent place. If you situate them well more people are likely to purchase them. I know I’d rather purchase a link that was in the top right rather than below the footer.
That about covers this lesson, happy earning
Firstly, sign up to Textlinkads if you haven’t already.
You can also grab yourself a free link on Earner’s Blog with our $100 Voucher. See Advertising.
Here’s a list of some simple tips & tricks you can use to add to your income. One thing I always stress is DIVERSIFY your income streams. Then learn to increase each channel bit by bit. These tips should help you at least double your Textlinkads income, if not more.1. Work on backlinks to increase the Pagerank of your blog, Pagerank greatly increases the”value” of your link. It’ll also attract more buyers & help you rank better if they “Sort by Link Popularity.”
2. Increase traffic to reduce your alexa rank, blogs with lower alexa ranks tend to sell more links since you can “Sort by Alexa” in Textlinkads.
3. Place your Textlinkads above the fold, you earn more money per link if they are well placed.
4. Utilise Subdomains where possible, subdomains are classified as a seperate domain so you can sell seperate Textlinkads on each subdomain. For example if all my categories in Earners Blog were subdomains technically I could have 25 Different listings in Textlinkads & potentially pull in 25x more revenue.
5. Ask the guys at Textlinkads to increase the price of your link if you’re not happy with the automatic pricing system. This is something most Publishers fail to do. I know I wouldn’t be happy selling a link at $15, hell it’s not worth my while.
6. Make sure they categorise your site in the appropiate Category. Otherwise you won’t get found. Increasing your price also increases your chances of selling a link whilst people are browsing by category. Drop an email to them if you need to change your category.
7. Promote the Textlinkads Affiliate Program on your site, encourage anyone to give it a try. You get $25 per referral.
8. Do the double whammy, tell people you’re giving away free textlinks on your site & get them to sign up via your affiliate link. You’re getting the $25 for the referral, they’re buying the link for free & you’re getting the revenue from the link purchase. Everyone’s happy.
9. Have a dedicated advertising page outlining the various advertising solutions you provide on your website.
10. Have the Textlinkads in a prominent place. If you situate them well more people are likely to purchase them. I know I’d rather purchase a link that was in the top right rather than below the footer.
That about covers this lesson, happy earning
Wednesday, May 16, 2007
what is invalid clicks ??
Sometimes you may notice the word, “invalid clicks” when you’re reading posts in various adsense forums. You may wonder what is it and how can it affect you.
Remember my previous article about the common mistakes made by the beginners? Invalid clicks is the consequence of those mistakes.
The following situations will lead to invalid clicks:
You click your own ads.
You ask your friends or others to click it.
You’ve joined the click-exchange programs to increase your no. of clicks.
You use artificial programs to increase your no. of clicks.
So, always remember not to use any unnatural ways to click on your ads. But what about accidenta clicks? If you’re worry about whether you’ll accidentally click on your own ads, there is a solution to it.
Actually, you can disable those ads from appearing in your broswer. For example, you’ll spent most of all time at home, writing and submitting articles to your website and you want to make sure you won’t click on your own ads. If this is the case, read this article.
Just focus on your contents, use proper methods to promote your site and eventually, you’ll get what you want by earning it yourself.
Tips for getting more traffics to your blog
According to the studies, most web traffic comes from search engines. So, search engines are definitely a very crucial factor in driving traffic your blogs. Besides, these kinds of traffics are highly targeted. Therefore, in order to increase your traffics you’ve to submit and register your blog to the search engines.
Now, there are a lot of search engines out there on the web. Instead of submitting your blog to all these search engines, submit to several large search engines is definitely enough for the game. You only need to submit to 3 of them, namely Google, MSN and Yahoo. Once you’re register with these “Big Players”, your blog will eventually appears in other “small players” as well because most of them are just portals for the big ones.
Submit your site right away with the most popular players in town now!
Google click here
Yahoo click here
MSN click here
After you’ve submitted your blog to these search engines, you’ve to wait because it takes time for them to register your blog with their search engines. It may eventually take weeks or even months for them to do it. So, please be patient.
What’s next? Right now you can continue to build up some contents for your blog (search engines love contents, more content means bigger chance of finding your blog via search engines).
If you’ve run out of ideas for writing your own contents tentatively, I suggest you to take a look at my article on getting free contents on the web.
Just remember whatever you do, don’t keep submitting your blog to the search engines.
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